Fathom for Agencies
Help your clients conduct feedback interviews with their customers and website visitors using Fathom.What Customer Interviews can Achieve
Detect Usability Problems
Testing with real users can reveal non-obvious usability issues in new products.
Evaluate comprehension of Help documentation
Users on Help text are nearing the bottom of the sales funnel. Make sure they are served.
Build user personas
User personas are indispensable for a marketing strategy. Develop them by talking to customers.
Determine reasons for shopping-cart abandonment
Recruiter respondents about to exit a shopping cart.
Fathom reasons for high-bounce rates
Make the most of ad spends. Understand and decrease bounce rates on CPC landing pages.
Understand form abandonment
Fathom reasons for form drop-offs at crucial sales steps.
Features
1. Customer Segmenting
Fathom’s code snippet installed on your website, monitors and segments your visitors and customers.
2. Live-intercept Recruitment
Our Recruitment Popup invites qualified visitors to participate in a feedback interview with you.
3. Customer-initiated Interviews
Willing participants initiate the interview, executed over a phone call. Setup once, take as many calls you you want to.
4. Recording and Transcriptions
Interviews are recorded with permission, transcribed and saved to your account.
5. Offline Messages
When you are unavailable, let visitors leave you feedback messages using our widget.
6. Teams
Generate automated reports from the recordings. Let different teams participate in the exercise.
How it works
1. Install Fathom
Fathom is installed onto your website with a few lines of JavaScript. You can use a Tag Manager for that.
2. Define Segments
Use our rich library of filters to define segments you want to interview.
3. We recruit Participants
Website visitors that qualify for defined segments are prompted to participate in interviews.
4. Take the Interviews
Take interviews yourself or get help from our Market Research partners.
5. View Reports
Interview recordings and transcriptions are available for analysis. Invite your team to help.
Keeping Agencies in Mind
Add as many websites as you would like to, in your account. Manage them from one simple interface. Add multiple team members to each website with different access levels.
Give access to a Website to multiple members as per their needs. Various access levels - ADMIN/WRITE/READ, let you exercise control over which member can access what. Allow multiple team members to take interview calls; set their order by adjusting the Priority level to received interview calls.
Add Fathom to websites with your favourite container - Google Tag Manager. If you are using a popular platform such as Wordpress, Magento, Shopify etc. adding Fathom can be easily achieved via their admin interfaces.
We take privacy of data very seriously. Use our Team features to grant a tiered access level to members for each Website. A log of activities for each Website and Campaign, lets you see who changed what and when.
We use Machine Learning to extract text-transcripts from interview recordings and then draw insights automatically from these transcripts. Don't get lost under hundreds of hours of interview recordings - let Fathom fetch insights from the depths of this valuable data.FAQs
As an agency you can help your clients setup and conduct feedback interviews with their customers and website visitors. Feedback interviews can be used to detect usability problems in a new product, build personas for a business or evaluate comprehension of website copy.