Tag Archives: user experience

Landing Pages

Getting Started with Landing Pages – Know the Functional Blocks

landing-page-elements

 

Designing your first few landing pages can be quite overwhelming.

Consider this – how do you decide whether to prioritise¬†product benefits, or product features? Conventional wisdom says that you should prioritise benefits, but does that apply to every product? Does it apply to, say, when you are selling Network Attached Storage (NAS) devices? Taking it a step further, lets say your NAS business has a landing page serving CPC traffic coming from the keywords – “nas armada dual core 20tb”.

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User Experience

Autocomplete/ Autofill as an important subset of Great Form Design UX

When designing forms, web developers concern themselves with putting up the required input fields, while mostly or completely ignoring the UX design of the form. This could spell trouble conversions and thus the business in the long term.

We summarise the following video where Mustafa Kurtuldu, Design Advocate at Google speaks to Adrienne Porter Felt, Engineer and Manager at Google Chrome, about how the autocomplete and autofill features can be used to create better UX design for forms.

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