Tag Archives: landing page

Usability Testing User Experience

An Experiment on Increasing ROI of an Adwords Campaign



In this experiment we will take an existing internet-based product, create a PPC Adwords campaign for it, design landing pages and optimise them to get the best ROI possible. As a digital marketer there is an abundance of theory on the internet to learn from. Let us apply some of those to see if they work as they are supposed to.

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Customer Feedback User Experience

Is your Landing Page Raising more Questions than it is Answering?

bad design


In this article we analyse whether you need a landing page or is your home page or a product page good enough for your PPC campaign?

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