Tag Archives: ctr

Usability Testing User Experience

An Experiment on Increasing ROI of an Adwords Campaign

adwords-experiment-roi-1

 

In this experiment we will take an existing internet-based product, create a PPC Adwords campaign for it, design landing pages and optimise them to get the best ROI possible. As a digital marketer there is an abundance of theory on the internet to learn from. Let us apply some of those to see if they work as they are supposed to.

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