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Fathom
Fathom takes the pain away from recruitment, scheduling, conducting and analysing user interviews.
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Customer Feedback

How to Select Participants for your Customer Feedback Interview

 

In the era of big data, quantitative research has become a primary focus for businesses seeking to improve their products. With mobile apps and social media extracting the most minute details from its users, it would appear that this is the direction that businesses should take. But qualitative research such as customer feedback interviews still play an important role in a product’s development.

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