If your website yields at least a few leads per month then you have a good reason to try and grow it further to even more leads per month. It is already a proven channel for you and where you could find a few customers you can find even more.
There are several ways to approach this. You have probably heard of the purchase funnel. No matter how small, every business has one. Increasing sales is all about working at and improving each stage of the funnel.
One of the lower hanging fruits is to improve the lower stages of the funnel – convert the customers who have already reached your website. This is because you exert complete control over your website and can quickly and easily apply fixes wherever required.
In this article we shall be talking about one such approach that you can implement in a matter of a few minutes and which in all likelihood should increase leads from your website by at least a small percent.
It is by implementing a callback widget for your website.
What is a Website Widget
A widget adds 3rd party functionality to your website. It is achieved by including a code snippet in every page of your website (think Google Analytics). You may have seen a few widgets in action already. AI powered chat widgets are all the rage in 2019 and you may have seen widgets by Intercom, Tawk.to etc on many websites. This method of adding 3rd party functionality is prevalent not only in websites but in many other platforms such as Gmail, Shopify, Salesforce, Google Chrome etc.
Some popular and useful widgets for websites include – Intercom for chat, Hotjar for analytics, BatPhone for callbacks etc.
Common Apprehensions with regards to Website Widgets
Before you add a widget to your website, you should appraise yourself of the risks and pitfalls that widgets bring with them.
Security – Technically it is possible for your widget provider to access all the data that your visitors read or write on your website. You should thus be very careful about which widgets you are adding to your website.
Effect on Website Performance – Will they make your website slower? Technically it is possible for widgets to slow down your website. After all they add more functionality, and the more processing there is, the more likely it is for the performance to degrade.
However modern widget providers are built using asynchronous technology; which means they will not interfere with the loading of your website but will be loaded in a separate thread. If you are confused look for the keywords “async” from your widget provider and always implement the async code over any others.
What is a Callback Widget
In many situations you want your website visitors to be able to call you rather than chat. This is especially preferable when you are running a services business where customers would prefer talking to someone rather than chatting. Moreover as an ambitious owner of a small business you should offer your customer to have a call with you.
A callback widget’s most important function is to connect your potential customers on your website with you over a phone call.
A callback widget appears as an always-visible button on your website, typically at the bottom-right of your screen. This makes it very easy for your customers to call you or ask for a callback at later time.
Research suggests that a callback widget could increase leads from your website by as much as 110%. Thus if you rely on your website for leads, there is absolutely no reason why you should not have a callback widget on your website.
Your website could become an important source of leads and customers for your business.
How to install a Free Callback Widget on your Website
One such calling widget for websites is BatPhone. BatPhone is free for upto 30 leads a month. It has features such as instant callback for your website visitors, scheduled callbacks, or sending a message. You can target visitors and customise the design of your widget as well.
Here are the steps required to install the BatPhone websites callback widget on your website.
Step 1: Sign up for BatPhone. It is free and there is no need to submit credit card details.
Step 2: Provide the URL of your website on which you you want the callback widget. Make sure you provide the correct protocol as well – http or https along with www or non-www.
Step 3: After this step, you will be given a code snippet similar to that given by Google Analytics. You have to install this code snippet on all pages of your website. If you are using Google Tag Manager then it becomes an easy step for you.
Step 4: When you do that, you can see the BatPhone callback widget appearing on your website.
This completes the most basic but completely functional setup of a callback widget on your website.
If you would like to change the design of the button, or setup availability hours, you can do that via the BatPhone admin interface.
With these steps concluded in all likelihood you should see some increase in leads from your website. Go ahead, get yourself a callback widget for your website.