Category : Usability Testing

Usability Testing User Experience

UX Research and Usability Testing

Most people would agree that conducting UX research and usability testing is extremely important to the eventual success of a product. However not every may know how or where to start.

We look at a talk between Mustafa, Design advocate at Google, and Jenny Gove, senior UX researcher about methods of usability testing, its relevance today and the importance of hiring UX researchers.

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Usability Testing User Experience

An Experiment on Increasing ROI of an Adwords Campaign

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In this experiment we will take an existing internet-based product, create a PPC Adwords campaign for it, design landing pages and optimise them to get the best ROI possible. As a digital marketer there is an abundance of theory on the internet to learn from. Let us apply some of those to see if they work as they are supposed to.

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