Category : Usability Testing

UX Research and Usability Testing

Dec 21,2018 / By Agnes George / No Comment

Most people would agree that conducting UX research and usability testing is extremely important to the eventual success of a product. However not every may know how or where to start.

We look at a talk between Mustafa, Design advocate at Google, and Jenny Gove, senior UX researcher about methods of usability testing, its relevance today and the importance of hiring UX researchers.

Usability Testing User Experience

An Experiment on Increasing ROI of an Adwords Campaign

May 14,2018 / By Pinaki / No Comment

In this experiment we will take an existing internet-based product, create a PPC Adwords campaign for it, design landing pages and optimise them to get the best ROI possible. As a digital marketer there is an abundance of theory on the internet to learn from. Let us apply some of those to see if they work as they are supposed to.