With extensive adoption of smartphones and apps all around, a thorough understanding of mobile app design principles is indispensable when building a mobile app.
In this talk, Jenny Gove, Google’s UX Research Lead, talks about a UX study carried out by Google to identify the most recurring usability problems faced by users when using mobile apps. The findings of this study is discussed in this article.
Is the whole process of prototyping just a waste of precious time and effort? Putting your heart and soul into something that is just a mere approximation might seem like just that to many people.
We look at a talk between Mustafa, Design Advocate at Google and Brendan Kearns, Senior Designer at Google about the right way to approach prototyping
Why is the need for web fonts? Why should we not use regular, old print fonts? What advantages do they bring to users?
We analyse a talk between, Rick Viscomi and Dave Crossland, Fonts Program Manager at Google, about the state of web fonts.
Most people would agree that conducting UX research and usability testing is extremely important to the eventual success of a product. However not every may know how or where to start.
We look at a talk between Mustafa, Design advocate at Google, and Jenny Gove, senior UX researcher about methods of usability testing, its relevance today and the importance of hiring UX researchers.
A good grasp of Psychology and a thorough understanding of the Gestalt principles are essential for designers looking to deliver great user experiences.
In the following video, Mustafa, Design Advocate at Google, and Sven Laqua, head of UX at Digital Science discuss the prevailing environment in the world of design, and design tools in particular.
When designing forms, web developers concern themselves with putting up the required input fields, while mostly or completely ignoring the UX design of the form. This could spell trouble conversions and thus the business in the long term.
We summarise the following video where Mustafa Kurtuldu, Design Advocate at Google speaks to Adrienne Porter Felt, Engineer and Manager at Google Chrome, about how the autocomplete and autofill features can be used to create better UX design for forms.
In this experiment we will take an existing internet-based product, create a PPC Adwords campaign for it, design landing pages and optimise them to get the best ROI possible. As a digital marketer there is an abundance of theory on the internet to learn from. Let us apply some of those to see if they work as they are supposed to.
In this article we analyse whether you need a landing page or is your home page or a product page good enough for your PPC campaign?
