Designing your first few landing pages can be quite overwhelming.
Consider this – how do you decide whether to prioritise product benefits, or product features? Conventional wisdom says that you should prioritise benefits, but does that apply to every product? Does it apply to, say, when you are selling Network Attached Storage (NAS) devices? Taking it a step further, lets say your NAS business has a landing page serving CPC traffic coming from the keywords – “nas armada dual core 20tb”.