In this article we analyse whether you need a landing page or is your home page or a product page good enough for your PPC campaign?
In the era of big data, quantitative research has become a primary focus for businesses seeking to improve their products. With mobile apps and social media extracting the most minute details from its users, it would appear that this is the direction that businesses should take. But qualitative research such as customer feedback interviews still play an important role in a product’s development.
