Author Archives: Pinaki

Building Fathom.
Lead Generation Small Business

How to Install a Free Callback widget on your Website


If your website yields at least a few leads per month then you have a good reason to try and grow it further to even more leads per month. It is already a proven channel for you and where you could find a few customers you can find even more.

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Landing Pages

Getting Started with Landing Pages – Know the Functional Blocks



Designing your first few landing pages can be quite overwhelming.

Consider this – how do you decide whether to prioritise product benefits, or product features? Conventional wisdom says that you should prioritise benefits, but does that apply to every product? Does it apply to, say, when you are selling Network Attached Storage (NAS) devices? Taking it a step further, lets say your NAS business has a landing page serving CPC traffic coming from the keywords – “nas armada dual core 20tb”.

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Usability Testing User Experience

An Experiment on Increasing ROI of an Adwords Campaign



In this experiment we will take an existing internet-based product, create a PPC Adwords campaign for it, design landing pages and optimise them to get the best ROI possible. As a digital marketer there is an abundance of theory on the internet to learn from. Let us apply some of those to see if they work as they are supposed to.

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Customer Feedback User Experience

Is your Landing Page Raising more Questions than it is Answering?

bad design


In this article we analyse whether you need a landing page or is your home page or a product page good enough for your PPC campaign?

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The Fathom Journey

Why we are building Fathom

why build fathom

About Me

My name is Pinaki and I am the founder of Fathom. I have been building and marketing internet products for the past eight years. Before Fathom, I have started up four times. Three of my ventures failed, while the fourth, a web-based software application called, is currently functional and  yields a fair amount of monthly revenues. The convenience of steady, sustenance money can be an inertia trap for a startup founder. For better or for worse, after a good amount of soul-searching and data-crunching towards the end of 2017, I decided that I had to move on to something more substantial.

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