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User Experience

Mobile App Design Principles

mobile app design principles

With extensive adoption of smartphones and apps all around, a thorough understanding of mobile app design principles is indispensable when building a mobile app.

In this talk, Jenny Gove, Google’s UX Research Lead, talks about a UX study carried out by Google to identify the most recurring usability problems faced by users when using mobile apps. The findings of this study is discussed in this article.

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User Experience

Prototyping and Scenario Based Design

prototyping and scenario based design

Is the whole process of prototyping just a waste of precious time and effort? Putting your heart and soul into something that is just a mere approximation and nowhere near the solution might seem like just that to many people. But prototyping is widely used so it definitely does have its own benefits.

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User Experience

Web Fonts- The State of the Web

Why web fonts? Why should they be chosen over the standard fonts? What advantages does it bring its users? The simple answer lies in the fact that web fonts have the ability to transform web design by bringing the rich design that is usually seen in print media to the web.

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Usability Testing User Experience

UX Research and Usability Testing

Most people would agree that conducting UX research and usability testing specifically is extremely important. They know that they should be doing it but don’t have much idea about how or where to start.

In the following video, Mustafa talks to Jenny Gove, senior UX researcher about the ways of conducting usability testing, its relevance in today’s world and the importance of hiring UX researchers.

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User Experience

Using Gestalt Principles in Web Design to Improve UX

A knowledge of psychology and a thorough understanding of the Gestalt principles in web design goes a long way in producing great design.

In the following video, Mustafa and Sven Laqua, head of UX at Digital Science  sit down for a chat on the prevailing environment in the world of design, and design tools in particular.

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User Experience

Autocomplete/ Autofill as an important subset of Great Form Design UX

During form design, web developers mostly concern themselves with only putting up the various required input fields, while completely ignoring the form design UX. Not a great idea in the long term!

In this video, Mustafa speaks to Adrienne Porter Felt, Engineer and Manager at Google Chrome, about how the autocomplete and autofill features can be used to create better form designs which would in turn lead to a much better UX.

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Usability Testing User Experience

An Experiment on Increasing ROI of an Adwords Campaign

adwords-experiment-roi-1

 

In this experiment we will take an existing internet-based product, create a PPC Adwords campaign for it, design landing pages and optimise them to get the best ROI possible. As a digital marketer there is an abundance of theory on the internet to learn from. Let us apply some of those to see if they work as they are supposed to.

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Customer Feedback User Experience

Is your Landing Page Raising more Questions than it is Answering?

bad design

 

In this article we analyse whether you need a landing page or is your home page or a product page good enough for your PPC campaign?

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The Fathom Journey

Why we are building Fathom

why build fathom

About Me

My name is Pinaki and I am the founder of Fathom. I have been building and marketing internet products for the past eight years. Before Fathom, I have started up four times. Three of my ventures failed, while the fourth, a web-based software application called Recordator.com, is currently functional and  yields a fair amount of monthly revenues. The convenience of steady, sustenance money can be an inertia trap for a startup founder. For better or for worse, after a good amount of soul-searching and data-crunching towards the end of 2017, I decided that I had to move on to something more substantial.

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Customer Feedback

How to Select Participants for your Customer Feedback Interview

 

In the era of big data, quantitative research has become a primary focus for businesses seeking to improve their products. With mobile apps and social media extracting the most minute details from its users, it would appear that this is the direction that businesses should take. But qualitative research such as customer feedback interviews still play an important role in a product’s development.

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