Fathom makes User Interviews as easy as Picking up the PhoneFathom is an end-to-end solution for conducting live-intercept, feedback interviews, with your users and website visitors.
Fathom is for customer-centric companies that need to understand their customers better
WHY HAVE USER INTERVIEWS?
There is no Substitute to Talking
Satisfaction Scores and Net Promoter Scores measure customer satisfaction. But it also need to fathom the reasons for those scores.
Surveys scratch the surface
Surveys are unidimensional and give you an overly simplistic view of things.
Many Customers Silently Abandon
You need to talk to those customers who are leaving without a word.
“The most important single thing is to focus obsessively on the customer. ”