Fathom is an end-to-end solution for live-intercept,
feedback interviews, with your customers and website visitors.
Why talk to Customers?
There is no Substitute to Talking
Satisfaction Scores and Net Promoter Scores
customer satisfaction. But you also need to fathom the reasons for those scores.
Surveys just scratch the surface
Surveys are unidimensional and give you an overly simplistic view of things.
Many Customers Silently Abandon
You need to talk to those customers who are leaving without a word.
The Problem with Customer Feedback Interviews
Conducting Customer Feedback Interviews can be Exasperating
Compiling data from multiple systems, segmenting customers, emailing to fix appointments,
interviewing, analysing responses - this is an inter-department, time-consuming exercise
that can be intimidating for most people.
Lack of tools
Often, product people are equipped only with spreadsheets - hardly the right tool for
such an exercise.
Lack of Know-how
Without specialists, customer feedback interviews can quickly
spiral into an unproductive time sink.
Fathom can help
Fathom gives you Powerful Tools for Conducting Customer Feedback Interviews
You do the talking, we will take care of everything else.
Fathom's code snippet installed on your website, monitors and segments your visitors and customers.
Define the segment you want to talk to. Interview participants are automatically recruited.
You can interview visitors live on your website.
If you don't want live interviews, we will schedule them for later.
Recording and Transcriptions
Your interviews will be recorded, transcribed and saved to your account.
Compensate participants with gift cards; let us automate that for you.
Generate automated reports from the recordings. Let different teams participate in the exercise.
What you can use Fathom for
Segment Customers and Get Answers from Them
High bounce rates, low conversions, abandoned shopping carts - who are the people
behind these statistics?
Give faces to the numbers.
Organic Traffic Bounces
Abandoned Shopping Carts
Trial Expiry Abandonment
Exits from Tutorials
Heavy Users Gone Silent
Feedback from Profitable Users
How it Works
1. Install Fathom
2. Define Segments
Use our rich library of filters to define segments you want to interview.
3. We recruit Participants
Website visitors that qualify for defined segments are prompted to
participate in interviews.
4. Take the Interviews
Take interviews yourself or get help from our Market Research partners.
5. View Reports
Interview recordings and transcriptions are available for analysis. Invite your team to
Get a chance to win a free-for-life Fathom subscription!
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Hear it Straight from the Horse's Mouth
To check if your business is working the way it should be,
you have to go all the way to the source
- your customers. It is not rocket science - it is simply asking your
customers if it's working for them.
Talk Regularly with Customers
Rather than making it a periodic exercise, build a culture of continuous
Involve your Employees
If your employees understand your customers, they will be more empathetic to them.