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Interview your website visitors. Fathom their minds to build right and sell better.

Fathom segments your website visitors, helps you recruit participants and conduct phone interviews with them, and draw insights from those interviews.
Join our beta list today and get access to Fathom ahead of others.
Why Usability Testing Interviews?

There is no Substitute to Talking

You may be getting satisfaction and net promoter scores from your website visitors. But have you asked them what features in your product they love or hate?

The Problem with Them

Conducting Usability Testing Interviews can be Exasperating

Compiling data from multiple systems, segmenting users, emailing to fix appointments, interviewing, analysing responses - this is an inter-department, time-consuming exercise, that can be intimidating.

Fathom can help

Fathom gives you Powerful Tools for Usability Testing Interviews

You do the talking, we will take care of everything else.

Visitor Segmenting

Fathom's code snippet installed on your website, monitors and segments your visitors and customers.

Participant Recruitment

You select a segment you want to talk to. We will recruit the interview participants

Interview Scheduling

You can interview visitors live on your website. If you don't want live interviews, we will schedule them for later.

Recording and Transcriptions

Your interviews will be recorded, transcribed and saved to your account.

Participant Compensation

Compensate participants with gift cards; we will handle that for you.

Reporting and Teams

Let different teams participate in the exercise. Generate reports from the recordings.

Wanna get priority access?

Join our beta list today and get access to Fathom ahead of others.
What you can use Fathom for

Segment Visitors and Get Answers from Them

High bounce rates, low conversions, abandoned shopping carts - who are the people behind these statistics? Give faces to the numbers.

Organic Traffic Bounces

Abandoned Shopping Carts

Internal Searches


CPC Bounces

Trial Expiry Abandonment

Exits from Tutorials


Heavy Users Gone Silent

Feedback from Profitable Users

Form Abandonment

How it Works

Easily install Fathom with just a few lines of JavaScript.

1. Install Fathom

Fathom is installed onto your website with a few lines of JavaScript. You can use a Tag Manager for that.

2. Define Segments

Use our rich library of filters to define segments you want to interview.

3. We recruit Participants

Website visitors that qualify for defined segments are prompted to participate in interviews.

4. Take the Interviews

Take interviews yourself or get help from our Market Research partners.

5. Compensate Participants

Compensate your participants with gift cards.

6. View Reports

Interview recordings and transcriptions are available for analysis. Invite your team to help.

Get a chance to win a free-for-life Fathom membership!

Also get access to Fathom ahead of everyone else

We're doing a limited release of our free beta to our early users. Add your email and you could get an invite for it. Refer us to your friends and you could win a free-for-life Fathom membership too!

Join our beta list today and get access to Fathom ahead of others.
Customers First

Hear it Straight from the Horse's Mouth

To check if your business is working the way it should be, you have to go all the way to the source - your customers. It is not rocket science - it is a simple act of asking your customers if it's working for them.

Wanna get priority access?

Join our beta list today and get access to Fathom ahead of others.