Interview your website visitors.
Fathom their minds to build right and sell better.
Fathom segments your website visitors, helps you recruit participants and
conduct phone interviews with them, and draw insights from those interviews.
Why Usability Testing Interviews?
There is no Substitute to Talking
You may be getting satisfaction and net promoter scores from your website visitors.
But have you asked them what features in your product they love or hate?
Surveys just scratch the surface
Surveys are unidimensional and give you an overly simplistic view of things.
Many Customers Silently Abandon
You need to talk to those customers who are leaving without a word.
The Problem with Them
Conducting Usability Testing Interviews can be Exasperating
Compiling data from multiple systems, segmenting users, emailing to fix appointments,
interviewing, analysing responses - this is an inter-department, time-consuming exercise,
that can be intimidating.
Lack of tools
Often, product people are equipped only with spreadsheets - hardly the right tool for
such an exercise.
Lack of Know-how
Without specialists, usability testing interviews can quickly
spiral into an unproductive time sink.
Fathom can help
Fathom gives you Powerful Tools for Usability Testing Interviews
You do the talking, we will take care of everything else.
Fathom's code snippet installed on your website, monitors and segments your visitors and customers.
You select a segment you want to talk to. We will recruit the interview participants
You can interview visitors live on your website.
If you don't want live interviews, we will schedule them for later.
Recording and Transcriptions
Your interviews will be recorded, transcribed and saved to your account.
Compensate participants with gift cards; we will handle that for you.
Reporting and Teams
Let different teams participate in the exercise. Generate reports from the recordings.
What you can use Fathom for
Segment Visitors and Get Answers from Them
High bounce rates, low conversions, abandoned shopping carts - who are the people
behind these statistics?
Give faces to the numbers.
Organic Traffic Bounces
Abandoned Shopping Carts
Trial Expiry Abandonment
Exits from Tutorials
Heavy Users Gone Silent
Feedback from Profitable Users
How it Works
1. Install Fathom
2. Define Segments
Use our rich library of filters to define segments you want to interview.
3. We recruit Participants
Website visitors that qualify for defined segments are prompted to
participate in interviews.
4. Take the Interviews
Take interviews yourself or get help from our Market Research partners.
5. Compensate Participants
Compensate your participants with gift cards.
6. View Reports
Interview recordings and transcriptions are available for analysis. Invite your team to
Get a chance to win a free-for-life Fathom membership!
Also get access to Fathom ahead of everyone else
We're doing a limited release of our free beta to our early users. Add your email and you could get an invite for it.
Refer us to your friends and you could win a free-for-life Fathom membership too!
Hear it Straight from the Horse's Mouth
To check if your business is working the way it should be,
you have to go all the way to the source
- your customers. It is not rocket science - it is a simple act of asking your
customers if it's working for them.
Talk Regularly with Customers
Rather than making it a periodic exercise, build a culture of continuous
Involve your Employees
If your employees understand your customers, they will be more empathetic to them.